In online marketing, the landing page is a single page that is visible to the visitors when they land into the particular website. It is also known as lead capture page. Landing pages are one of the most important parts of online marketing like PPC advertising which is used for lead generation. The more the visitors take action on a landing page the better the conversion rate. Landing Pages are an efficient way of passing on one single page the most important information to disclose – and sell – the advertised product or service.
Basically, Landing Page is the online version of a print magazine ads, where advertisers or businesses try to convince the reader the qualities of the product and services and take action.
Landing pages are often linked to social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
Now let’s talk about the benefits of landing pages.
What are the advantages of using Landing Pages?
Increase Conversion Rates: Landing Pages, if used in conjunction with sponsored links, significantly increase the conversion of visitors to business because it sets up clear action for visitors when they visit landing page.
Message Match: Matching the message you have sighted on sponsored ad or any short of Ad is one of the most important aspects of the successful ad campaign. In order to convert those visitors into leads and customers, their expectation needs to be fulfilled. As every click is the investment, as an advertiser. we don’t want to waste any click breaking our promise to the visitors.
Landing pages grow email list: The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.
Landing Pages Improve SEO Rank: With a landing page, you can leverage your SEO rank on the web with search engines such as Bing, Google. These search engines rank your website in given search results based on your content authenticity, user-friendly, page speed and more. If you have a relevant landing page with organic content, it will enhance user experience and ultimately search ranking too.
Landing Pages Increase Credibility: Obviously, visitors are going to trust if they land on the page they are looking for. The well-designed landing page builds trust with the products and services.